When you work for an employer or you have your own business, sooner or later you will have clients. That’s the idea of having a business. It doesn’t matter in what line of work you are. Clients are the most important aspect of your business, because they are the ones purchasing your product or service.
In today’s business; it is all about knowing your customer. Most companies use CRM sales tools to store customer and prospect contact information. A CRM is a customer relationship management tool, which is designed to collect knowledge about existing customers and prospects. Customer data recorder in a CRM tool helps to bridge gaps between sales and marketing, customer services and support.
There are many CRM tools available. Key purpose of a CRM is to help identify sales opportunities, streamline processes and improve profitability.
Having customer and prospects database is great, but when you want to launch an ad campaign or send a big mailing, you do not want to do it manually. This is where you would use marketing automation. Whats marketing automation, I hear you say? Marketing Automation is software that is used to automate your marketing activities on a large scale. It offers a dashboard that marketers use to plan, coordinate, manage and measure all of their marketing campaigns. Both online and offline. It enables you to send personalized useful content in an entire identified segment that helps to convert prospects into customers.
Should you use marketing automation in your business? Yes! Marketing automation tools can synchronize with your CRM. It can give you a richer, more detailed picture of potential customer behavior. and thus saves you time and reduce costs.